Market Research & Analysis
Napa Valley, San Francisco North Bay, Ca. USA

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Marketing research and Analysis

is a form of business research. and Business-to-Business (B2B)Marketing Research, or Business Marketing Research, previously known as Industrial Marketing Research.

B2B Marketing Research

investigates the markets for products sold by one business to another, rather than to consumers.

Consumer Marketing Research

is a form of applied sociology which concentrates on understanding the behaviors, whims and preferences, of consumers in a market-based economy. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923.

In addition to marketing research, other forms of business research include:

Market research is broader in scope and examines all aspects of a business environment. It asks questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment. Sometimes the term refers more particularly to the financial analysis of companies, industries, or sectors. In this case, financial analysts usually carry out the research and provide the results to investment advisors and potential investors.

 

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Alphabetical Listings

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Glass Beach Marketing
1804 Soscol Ave # 202, Napa, CA 707 257-2960

Laird Durham Co
PO Box 5294, Napa, CA 707 226-6060

Marketingbase 
1364 Kathy Ln, Sebastopol, CA 707 829-9421

Marketlab
2515 Pinot Way, St Helena, CA 707 967-1144

Marketlab
Napa, CA 707 255-0277

Mayeri Research-Internet Poll
1873 Yountville Cross Rd, Yountville, CA 707 944-8484

SSPI
1909 Jefferson St, Napa, CA 707 226-9933

Verified Audit Circulation
900 Larkspur Landing Cir # 295, Larkspur, CA 415 461-6006

 
 
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Product research

This looks at what products can be produced with available technology, and what new product innovations near-future technology can develop.

Advertising research

is a specialized form of marketing research conducted to improve the efficacy of advertising. copy testing, also known as pre-testing, is a form of customized research that predicts in-market performance of an ad before it airs by analyzing audience levels of attention, brand linkage, motivation, entertainment, and communication, as well as breaking down the ads Flow of Attention and Flow of Emotion . Pre-testing is also used on ads still in rough (ripomatic or animatic) form.

 
 
 
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