Furthermore, since exposure, response and overall efficiency of digital media is much easier to track than that of traditional "offline" media, Internet marketing offers a greater sense of accountability for advertisers.
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Internet marketingis the use of the Internet to advertise and sell goods and services. Internet Marketing includes cost per click advertising, banner ads, search engine marketing, e-mail marketing, affiliate marketing, interactive advertising, search engine marketing (including search engine optimization), blog marketing, article marketing, and blogging.
Some of the benefits associated with
Internet marketing include the availability of information.
Consumers can log onto the Internet and learn about products, as
well as purchase them, at any hour. Companies that use Internet
marketing can also save money because of a reduced need for a
sales force. Overall, Internet marketing can help expand from a
local market to both national and international marketplaces. And,
in a way, it levels the playing field for big and small players.
Unlike traditional marketing media (like print, radio and TV),
entry into the realm of Internet marketing can be a lot less
expensive.
Furthermore, since exposure, response and overall efficiency of digital media is much easier to track than that of traditional "offline" media, Internet marketing offers a greater sense of accountability for advertisers. |
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