is the designing and graphical presentation of content
shown on the Internet in the form of Web sites and other Web applications
using many different forms of media.
The basic design of most pages on the Web use
HTML, CSS, and the newest form of language, XHTML. Many sites today also
integrate various forms of dynamic, interactive content using E-Commerce,
and server-side languages such as PHP (Hypertext Preprocessor), and ASP.
Web design contrasts with Web development, which includes Web server
configuration, writing Web applications, and server security.
Web site design
A Web site is a collection of information about a particular topic or
subject. Designing a website is defined as the arrangement and creation of
Web pages that in turn make up a website. A Web page consists of
information for which the Web site is developed. A website might be
compared to a book, where each page of the book is a web page.
There are many aspects (design concerns) in this process, and due to the
rapid development of the Internet, new aspects may emerge. For typical
commercial Web sites, the basic aspects are:
The site design is defined by the topic and content.
The content, substance, and information on the site should be relevant to
the site and should target the area of the public that the website is
The site should be user-friendly, with the interface and navigation simple
and reliable. If the site is large enough and contains enough information,
a site browser may be needed so that information can be found quickly,
without using the navigation tools.
The appearance should include a single style that flows throughout, to
show consistency. The style should be professional, look good and most of
all be relevant to the users and site content.
The visibility of the site's text and information should be paramount as
that is what the users are visiting for.
The site must also be easy to find on the internet and if possible should
be listed on most, if not all, major search engines.
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A Weir,The Napa Computer Guy
254 Coombs St., Napa, Ca 94559-3937
Napa, Ca, CA 94559
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929 Main St # C-2, St Helena, CA 707 963-3006
400 Tamal Plz # 406, Corte Madera, CA 415 927-4466
Napa Valley, CA 707-332-216
Doug A Weir,The
Napa Computer Guy
254 Coombs St., Napa, Ca 94559-3937
Creek Digital Web Design
Napa, CA 707 224-5136
Free Run Technologies Inc
570 Gateway Dr, Napa, CA 707 265-1835
1542 East Ave, Napa, CA 707 258-2509
Inertia Beverage Group
1190 Airport Rd # 220, Napa, CA 707 320-2692
1436 2nd St, Napa, CA 707 259-0230
2160 Jefferson St, Napa, CA 707 265-7693
Internet Systems & Solutions
Napa, CA 707 254-0432
Plumbline Studios Inc
830 School St # 14, Napa, CA 707 251-9884
World Wide White Communication
3906 Silverado Trl, Calistoga, CA 707 942-2292
A Web site typically consists of text and images. The first page
of a website is known as the Home page or Index. Some websites use
what is commonly called a Splash Page. Splash pages might include a
welcome message, language/region selection, or disclaimer. Each web
page within a Web site is an HTML file which has its own URL. After
each Web page is created, they are typically linked together using a
navigation menu composed of hyperlinks. Faster browsing speeds have
led to shorter attention spans and more demanding online visitors
and this has resulted in less use of Splash Pages, particularly
where commercial websites are concerned.
Web site is completed,
it must be published or uploaded in order to be viewable to the
public over the internet. This may be done using an FTP client. Once
published, the Web master may use a variety of techniques to increase
the traffic, or hits, that the website receives. This may include
submitting the Web site to a search engine such as Google or Yahoo,
exchanging links with other Web sites, creating affiliations with
similar Web sites, etc.
Web site design crosses multiple disciplines of information
systems, information technology and communication design. The website
is an information system whose components are sometimes classified as
front-end and back-end. The observable content (e.g page layout, user
interface, graphics, text, audio) is known as the front-end. The
back-end comprises the organization and efficiency of the source code,
invisible scripted functions, and the server-side components that
process the output from the front-end. Depending on the size of a Web
development project, it may be carried out by a multi-skilled
individual (sometimes called a web master), or a project manager may
oversee collaborative design between group members with specialized
How it Looks vs. How it Works
Since so many web developers have a graphic arts background, some
may pay more attention to how a page looks, without considering how
visitors are going to find the page via a search engine. Some may rely
more on advertising than search engines to attract visitors to the
site. On the other side of the issue, search engine optimization
consultants (SEOs) obsess about how well a web site works technically
and textually: how much traffic it generates via search engines, and
how many sales it makes, assuming looks don't contribute to the sales.
As a result, the designers and SEOs often end up in disputes where the
designer wants more 'pretty' graphics, and the SEO wants lots of
'ugly' keyword-rich text, bullet lists, and text links. One could
argue that this is a false dichotomy due to the possibility that a web
design may integrate the two disciplines for a collaborative and
synergistic solution. Because some graphics serve communication
purposes in addition to aesthetics, how well a site works may depend
on the graphic designer's visual communication ideas as well as the
Another problem when using lots of graphics on a page is that download
times can be greatly lengthened, often irritating the user. This has
become less of a problem as the internet has evolved with high-speed
internet and the use of vector graphics. This is an engineering
challenge to increase bandwidth in addition to an artistic challenge
to minimize graphics and graphic file sizes. This is an on-going
challenge as increased bandwidth invites increased amounts of content.
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