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A Marketing consultant

sometimes known as a adviser, advisor, counselor or mentor, is a professional who provides expert advice in a particular area of expertise such marketing or advertising. If you are familiar with what marketing is you will see where a marketing consultant will come in handy.

The main difference between a consultant and a 'normal' expert is that the consultant is not himself employed with his client, but instead is in business for himself or for a consultancy firm, usually with multiple and changing clients. Thus, his clients have access to deeper levels of expertise than would be feasible for them to retain in-house, especially if the specialty is needed comparatively rarely. It is generally accepted good corporate governance to hire consultants as a check to the Principal-Agent problem.

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Karen Childers *
Custom marketing for today's wineries.
Napa, Ca 94558  707 592-0936  email

Mayeri Research-Internet Poll
1873 Yountville Cross Rd, Yountville, CA 707 944-8484

Secure West Insurance Marketing    Phil Robbins
951 Galleron Rd, St Helena, CA 707 967-9835

 
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